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What it is
Customer health segments your loyalty members by engagement — who is active, who is slipping, and who has lapsed — based on their visit and stamp activity. It turns your loyalty data into a clear picture of retention, so you can act before a regular drifts away.
Customer health, retention insights, or community health — it is your loyalty data made actionable.
How it works in LoyalNeo
- 1LoyalNeo analyses your customers' visit and stamp activity automatically.
- 2Customers are grouped into health segments such as active, at-risk, and lapsed.
- 3You can tune the thresholds to match your business's visit rhythm.
- 4Target at-risk customers with a campaign to win them back.
Why it matters
See retention clearly
Know at a glance how many customers are thriving versus slipping away.
Act before they're gone
Identify at-risk regulars early and bring them back with a targeted offer.
Tuned to you
Adjust the health thresholds so the segments reflect your own visit patterns.
Customer health FAQ
- What is the customer health view?
- It segments your loyalty members by engagement — active, at-risk, and lapsed — based on their visit and stamp activity, so you can focus retention efforts.
- How does LoyalNeo decide who is at-risk?
- It analyses each customer's visit and stamp activity against thresholds you can tune to match your business's rhythm.
- Can I win back lapsing customers?
- Yes. Pair customer health with a campaign to send at-risk customers a targeted offer that brings them back.
- Does it change my customer data?
- No. Customer health is read-only segmentation over your existing loyalty activity — it does not alter customer records.